Following on from our webinar Roadmap Your Way To Success In 2017, Receptive CEO, Hannah Chaplin and Head of Customer Success, Aly Mahan, take a more in-depth look at one of the 3 main inputs into a successful product roadmap - demand from the customer base.
Whether it's feature requests, ideas, insights or general feedback, customers are an amazing source of data for your roadmap yet capturing & using this data effectively is a real challenge in SaaS.
If you can collect, measure & understand customer demand, it opens a goldmine of opportunities to be a hero to your customers while also ensuring you are building a product that drives the growth of the business.
In this free webinar you will learn:
Why understanding customer demand is vital for the growth of every SaaS business
Why communicating back to your customers transforms how they feel about your product
How your customer success and support teams can capture & use customer feedback effectively (especially at scale)
Who should watch this webinar?
This webinar is especially beneficial if you fit any one of the criteria below:
- Anyone who works on product or in a customer-facing role in a software company (on-premise or SaaS)
- Software businesses of all sizes but especially mid to Enterprise organizations
- New and experienced product managers, customer success folk and support teams