How Feature Prioritization Helps Make Product Decisions

Get specifics for your team: product management / customer success / leadership / sales / support / engineering

Product Demand Intelligence for software companies

Understand prioritized demand from your customers, teams & the market

  • Receptive captures prioritized demand centrally so you have a reliable system of record; get all feature requests, feedback, ideas and insights in one place
  • Eliminate stale feature data held across systems, in emails, spreadsheets & to-do lists
  • Gain deep insight into what is important to different customer segments, and what matters to your teams & prospects to inform your strategy
  • Always know what you are building, why you are building it and who it is for
  • Control competing & conflicting influences on your product direction. Use data to ensure time & resources are aligned with your company goals

Make product decisions on relevant, up-to-date data

Capture changing priorities

  • Your customers & teams dial-in priorities with our unique sliders. What is a real headache? What is just a nice-to-have?
  • Easily add requests & prioritize on behalf of customers. You can use Receptive without opening the system to your customer base
  • Know what is important to your customers from trial, through adoption & account growth
  • Eliminate stale feature data held in spreadsheets, emails & to-do lists — get real-time knowledge
  • Get smart insights about what is really going to accelerate your growth. You can't get this from customer forums & voting systems

Customer experience

Collect & understand feature demand from your customers

  • Customers browse feature ideas, vote & add their own ideas & priorities
  • Receptive auto-suggests matches from existing features & feedback
  • Customers self-serve — no new login required
  • Automatically email customers as requests change status
  • Transparency makes it easy to say no to requests that don't align with your product strategy
  • Choose to use Receptive internally only gathering demand through your customer-facing teams
Notifying a list of customers that a feature they care about is now being built


Keep everyone updated automatically

  • Auto-email feature progress updates to customers & team
  • Show your official response on every request, so customers & team know what the status is of every feature
  • Release Log & Product Roadmaps update automatically as features change status
  • Flag features as private, use the Receptive workflow with your team & announce features to your customers when you are ready
  • Reassure triallers & customers that your product is actively developing

Reporting & analytics

Analyze feature demand across your business

  • Learn which features are most valuable to your customers - drill down into user & account priorities
  • See the difference between popular & valuable features
  • Segment feedback from high value & low value customers
  • Separate triallers and freemium from paying customers
  • Compare what customers & internal team want
  • Customize & share reports
Roadmap listing features that are being developed and are planned for a SaaS product

Effort vs Value prioritization

Screenshot of Receptive's SmartList report - the most valuable features according to your SaaS customers

Work on features that drive growth

  • Easily dial-in development estimates
  • Pick off the high-value quick wins
  • Focus on strategic projects that build the most value in your SaaS product
  • Ignore distracting low-value projects
  • Back up your prioritization decisions with data
  • Compare what customers & internal team want
  • Customise and share reports

Workflow & efficiency

Improve efficiency with a seamless workflow

  • Give your teams a simple workflow that everyone can use
  • JIRA, Zendesk, Salesforce & Zapier integrations
  • Bring everyone together in one place - unify product discussion and analytics
  • Take manually processes away from your product teams
  • Choose to give customers access to Receptive through our single sign-on integration; allow customers to self-serve & prioritize feedback and feature requests
Screenshot of Receptive's effort value chart

Internal stakeholder features

Product intelligence from your whole team

  • Reveal product insights from all your teams: sales, customer success, product management and leadership
  • Your team suggest & mark features as wanted / not wanted
  • Mark features as private so they are hidden from customers
  • Compare internal, customer & prospect priorities
  • Drill down to see priorities at team level

Integration: how it works


To manage feature requests from your team just invite them & they can start suggesting & prioritising immediately.

For customer requests, paste our JavaScript snippet into your app & add a "Suggest a Feature" link or button. Installation docs

Now your customers can jump into your Receptive account (without a user-name or password) — single sign on as standard.

Connect Receptive to 400+ apps

Fire feature requests and status changes into your existing tools including Slack, Jira & Trello with our Zapier integration.

It was extremely easy to integrate; it was copy & paste & took 15 minutes

Mitch Bryson - Product Designer