Thanks to Receptive, 40% of Veeqo’s customers are now fully engaged with the feedback process, helping them to build a better product.
Veeqo help eCommerce businesses to manage orders, inventory, and shipping, with offices in both Swansea, UK and New York City, USA.
Veeqo had a feedback problem. They simply weren’t receiving enough. Before settling on Receptive, they had tried out Trello and Uservoice but neither of those were built specifically for collecting prioritized feedback.
Their customers weren’t engaging with those tools, and Veeqo felt like they had no idea how to improve their product in the best way.
Veeqo’s dev team completed integration in less than 2 hours, installing a button on their product that would send customers to the Receptive dashboard.
There, the customers can leave feedback suggestions, as well as prioritize and discuss suggestions from other people.
Veeqo regularly send out engagement emails, personalized emails with each user’s priorities and suggested features for them to take a look at. This shows their customers that they want to hear from them and that they will listen to what they have to say.
“Allowing our customers to influence our roadmap has helped us gain new customers and reduce churn, and will have a good long-term impact on our growth”.
Customer engagement with feedback increased from practically nothing to 40%. That increase in engagement led to a lot of useful feedback.
Veeqo were shocked upon learning their customers’ true priorities. Receptive had given them a way to prioritize the smaller features that might otherwise have gone unnoticed. They revamped their roadmap to include these smaller features that would quickly and easily make their customers happier.
Not only that, but Veeqo have saved a lot of time when it comes to managing feedback. They estimate that they save 14 hours a week on tasks such as collecting feature requests and preparing reports, all thanks to Receptive’s automation.
|Task||Weekly Time Saving|
|Collecting feature requests from customers||4 hours/week|
|Organizing features, going through feature backlogs||5 hours/week|
|Preparing reports||1 hours/week|
|Sending out customer updates||3 hours/week|
|Attending meetings related to feature requests||1 hours/week|
If you want to increase your customer engagement and improve your product, then get in touch today to request a callback.
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